Logistics talent is amid a battle. Traditional logistics workers, including truckers, warehouse workers, load planners, and freight brokers, have become viewed as unstable and “dirty” by new generations. 

At the same time, major companies continue to focus on attracting fresh, new talent to deploy the latest technologies and services. As Amazon continues to lowball other logistics service providers, the supply chain talent war will reach critical mass. Amazon is driving the industry forward, and companies need fresh, experienced, and proven talent to stay competitive and continuously improve.

The War for Talent Is on in the Shipping & Logistics Sector

According to Robert O’Dwyer of Supply & Demand Chain Executive, the talent wars have roots within an organization’s ability to maintain a competitive advantage. Even the wages offered by companies, namely the higher pay-off offered by Amazon, have forced many traditional workers to abandon their posts and move to the e-commerce giant. Retaining employees has always been difficult, but today’s companies must leverage data visibility to improve labor-management, increase engagement, boost performance, and ensure employees’ satisfaction. For logistics service providers and software vendors that demonstrate a willingness to roll with the punches and offer a career-propelling, engaging, and forward-looking atmosphere, attracting talent from big players in the industry will be easier. In fact, ShipChain has recently accomplished this feat.

Coady’s History With Managing $5 B+ Account and Expertise Chosen as ShipChain’s VP of Biz Dev

Coady comes to ShipChain after spending two years as the Strategic Account Manager for FourKites, during which he oversaw the signing of several multi-million-dollar contracts. During his time there, he focused on managing accounts for companies on the Fortune 1,000 list, valued at or above $5 billion. With 21 years of experience in logistics sales and management, Coady stood out as the clear choice for ShipChain, despite the pressures of the supply chain talent wars.

Coady will focus on reversing the notion of blockchain fatigue, building excitement among supply chain leaders, and working with ShipChain’s founders to increase the company’s vertical footprint. Coady will drive engagement and promote the continued development of public blockchains for supply chain management. When asked about what he expects, Coady said, “I have brought leading-edge technologies to organizations across all verticals and translated those technologies into real value [driving investments into such technologies].”

With Coady’s move to ShipChain, it signifies the growing prowess of blockchain and the company’s ability to thrive. In addition, his past experience will prove invaluable as the company looks to help shippers and logisticians realize the lean effects of better traceability and accountability.

Innovation Is Key to Winning the Supply Chain Talent War and the War for Customers

Technological development within the industry shows no signs of slowing. New services and capabilities augment logistics service providers’ features and benefits, and today’s shippers need access to the latest and best resources to stay competitive with Amazon. Blockchain might be the newest kid on the block in supply chain technology, but its impact will soon be felt around the globe.

In time, it will simply become known as supply chain visibility and a core function of any successful supply chain platform or strategy. ShipChain’s hiring of Coady supports this drive, and as more talent recognizes blockchain’s potential, companies like ShipChain will see their goals realized and boost visibility within the industry.