Modern-day food supply chains are extremely complex. Especially in today’s age in which recalls are seemingly an everyday occurrence, consumers are wary of what’s on their plate. Thankfully, ShipChain’s Track and Trace Platform tackles this lack of trust by bringing visibility to the food supply chain via blockchain technology. If you’re scratching your head and wondering what that actually means, let me explain.
Let’s talk about that carton of pasture-raised organic eggs in your fridge.
This particular supply chain starts on a farm where you can find ample chickens roaming about. Blockchain deals with the nitty-gritty, so if utilized, you can log details about the farm, farmers, chickens, weather conditions, and so on, that will live on the blockchain forever, unable to be altered, edited, or deleted.
The chickens responsible for laying those eggs are routinely given health checks to ensure that they are healthy and that all eggs are high-quality, and these details are subsequently stored on the blockchain. For many consumers, it is important that the eggs that they are buying come from chickens that are certified hormone- and antibiotic-free, and consumers will pay extra to ensure that all of these requirements are met.
Blockchain creates a verified digital ledger that contains all documentation on the eggs, including their origins, the chickens’ veterinarian records, their journey to the supermarket, and the like, to be easily accessible to both retailer and consumer. In fact, each individual egg is given a unique identification number, which can be traced back to find out which farm it came from, when it should be consumed by, the journey the egg took to get to the grocery store, and information about the chickens and farm when the eggs were laid.
Additionally, while the eggs are in transit to their final destinations, their condition is monitored, and details of the journey are registered on the blockchain. This is incredibly important for any food items that need to be maintained at specific temperatures to inhibit bacterial growth. Often, recalls are due to foods not being maintained properly in transit, and so blockchain greatly diminishes the likelihood of bacterial contamination and thus, a recall. As per Reuters, salmonella outbreaks are frequently linked to contaminated eggs and poultry, making them ideal candidates for ShipChain’s Trace and Trace platform.
Finally, when the eggs are sold, blockchain traceability ensures the straightforward handling of any complaints, issues, or recalls, which can save the retailer both time and money. Additionally, consumers have full insight into what they are about to buy, increasing the trust between consumer and seller and in the food industry overall.
ShipChain’s Track and Trace platform will bring back trust to the food supply chain.
And when it comes to farmers, processors, retailers, consumers, and so on, trust is absolutely vital for sustainable business.
So if you’re thinking about implementing blockchain into your food supply chain, request a demo from us and witness for yourself the difference blockchain makes.